AI Policy

Our Commitment

Ivy Digitals builds, deploys, and uses AI in ways that respect your rights, protect your data, and stay transparent about what is automated and what is not. This page explains how we work with AI across our products, services, and internal operations.

Where AI Is Used

VoxAI Voice & Chat Agents

Our conversational AI agents answer calls, qualify leads, book meetings, and escalate to humans. Every interaction is logged, auditable, and can be handed off to a human at any point by either party.

HRMS Workforce Platform

AI assists with resume screening, candidate ranking, employee Q&A, and onboarding. Final hiring and performance decisions remain with humans — AI provides ranked shortlists and reasoning, not verdicts.

Digital Marketing

AI helps with content drafting, SEO analysis, ad copy variants, and audience segmentation. All customer-facing copy is reviewed by a human before publication.

Content Creator Agent

Generates draft blog posts, social captions, and ad creative. Outputs are clearly labelled as AI-generated when published, and a human editor signs off on every piece before it goes live.

What We Will Not Do

• Make automated decisions that materially affect your account, billing, or legal standing without human review
• Use your data to train third-party AI models without your explicit consent
• Deploy AI in ways that deceive users about whether they are talking to a machine or a human (we always disclose)
• Use AI for biometric identification, emotion recognition, or social scoring

Data & Privacy

AI systems process only the data necessary for the specific task. Data is encrypted in transit and at rest, retained only as long as needed, and never sold or shared with third parties for their own AI training. See our full Privacy Policy for details.

Human Oversight

Every AI system we deploy has a named human owner. That person is responsible for monitoring outputs, handling escalations, reviewing performance, and pulling the system offline if it misbehaves. We log all significant AI decisions for audit.

Bias & Fairness

We test AI systems for demographic bias before deployment and re-test quarterly. If a system shows disparate impact, we retrain or retire it. We publish a summary of bias testing in our annual transparency report (linked in our Privacy Policy).

Transparency & Disclosure

If you are interacting with an AI (chat, voice, email), we will tell you. We do not impersonate humans in AI-led interactions. Our team page openly states that all listed members are AI personas — no deception, no fake headshots.

Regulatory Compliance

We follow:

• EU AI Act (where applicable)
• UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection
• NESA AI ethics guidelines
• GDPR data minimisation and purpose limitation

Reporting Issues

If you believe an AI system we operate is producing biased, harmful, or incorrect outputs, please report it to dpo@ivydigitals.com. We investigate all reports within 5 business days.

Updates

We update this policy when our AI practices change. Material changes are communicated via email and an in-app banner. The "last updated" date at the top of this page reflects the most recent revision.